Is Your Marketing Organization Ready for What’s Next?
Marketing has never been more complex. Sweeping advances in technology have revolutionized and fragmented the discipline, while societal issues such as the Covid-19 pandemic, the Black Lives Matter movement, and the climate crisis have raised expectations for marketers’ social performance.
Original Article Source Credits: Harvard Business Review, https://hbr.org/
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Link to Original Article: https://hbr.org/2020/11/is-your-marketing-organization-ready-for-whats-next